HAIRY HIPPIES AND BLOODY BUTCHERS
The Greenpeace Anti-Whaling Campaign in Norway
By Juliane Riese
""Hairy Hippies and Bloody Butchers" describes with deep insight the Greenpeace campaign against whaling in Norway. The author manages to give an intimate account of her subject while keeping the analytical perspective of a scholar. By applying Luhmann’s systems theory, she brings a new approach to the study of activism. Her book is essential reading for those who want to understand how Greenpeace campaigns, and for those who want to improve their own campaigning skills."
– Gerd Leipold, former Executive Director, Greenpeace International
Hardback: 200 pages
Publisher: Berghahn Books (April 2017)
Østfold University College in Halden
ABOUT THE VOLUME.
In the popular imagination, no issue has been more closely linked with the environmental group Greenpeace than whaling. Opposition to commercial whaling has inspired many of the organization’s most dramatic and high-profile “direct actions”—as well as some of its most notable failures. This book provides an inside look at one such instance: Greenpeace’s decades-long campaign against the Norwegian whaling industry. Combining historical narrative with systems-theory analysis, author Juliane Riese shows how the organization’s self-presentation as a David pitted against whale-butchering Goliaths was turned on its head. She recounts how opponents successfully discredited the campaign while Greenpeace struggled with internal disagreements and other organizational challenges, providing valuable lessons for other protest movements.
TABLE OF CONTENTS.
List of Figures
Introduction: Observing Greenpeace through the Systems-theoretic Lens
Chapter 1. Antecedents: Greenpeace, Norway and Whales before the Greenpeace Whale Campaign in Norway
Chapter 2. ‘Greenpeace Should Be a People Persuader and Stand United Internationally’: Greenpeace in Sweden and Denmark
Chapter 3. ‘Campaigning Against Each Other’: Greenpeace Norway
Chapter 4. ‘Fuck Greenpeace, but Save the Whales’: Greenpeace Campaigning in Norway in 1998-99
Chapter 5. ‘From Direct Actions to Dialogue’: Greenpeace Campaigning in Norway from 2000 onwards
Conclusion: Fuck Greenpeace, but Save the World
Appendix: Some Additional Systems-theoretic Explanations